PRODUCT CURATION & MERCHANDISING
Led strategic product curation for global campaigns with Alex Harrington, aligning content with merchandising priorities and brand messaging to drive a cohesive narrative across campaign, social, and video channels. Contributed to total art direction and creative production, ensuring all styling supported the broader visual story. Managed sample logistics and freelance assistants to facilitate seamless on-set execution, reinforcing the brand’s omni-channel content strategy through consistent and impactful storytelling.
TOMMY HILFIGER
featuring Kendall Jenner and friends photographed by Renell Medrano. Shot on location in Los Angeles, California
MICHAEL KORS SPRING 2024
Photographed by Mert Alas on location in Malibu, California
Micheal Kors Fall 2024
Shot by Mert Alas led by stylist Alex Harrington and art direction by Trey Laird. The campaign features international models including Olivia Palermo, Mathilda Gvarliani, Lenny Kragba, Ilias Loopmans, Ali Dansky and Diane Chiu..
Michael Kors Taps Grace Elizabeth for Mother’s Day Campaign
Shot by Cass Bird and led by stylist Alex Harrington. This campaign features high fashion model Grace Elizabeth for a special Mother's Day campaign featuring her husband and son.
Juergen Teller Captures Love In The City For Coach’s New Fragrance
“Coach, the American luxury brand that is celebrating its 10th anniversary with Stuart Vevers as creative director this September, is introducing its newest fragrance just in time for fall. Coach ‘Love’ is here to highlight the individual yet universal expressions of love. The campaign, which was shot by renowned director and photographer Juergen Teller, [and led by stylist Alex Harrington] displays real couples in their intimate moments.
Courtesy Of Coach Fragrances
THEORY Fall 2023 Collection
“Fashion house THEORY unveiled its Fall 2023 Collection with a Shades of Fall campaign lensed by fashion photographer Chris Rhodes and stylist Alex Harrington.”
Gigi Hadid Fronts Self-Portrait Fall Campaign
The glowy American Palestinian model stars in a series of images shot by Zoë Ghertner and styled by Alex Harrington, documenting a usual day for Hadid in New York City.